Amorepacific Deepens AWS Partnership for Company-Wide AI Transformation

Amorepacific, a prominent beauty conglomerate, has announced an expanded strategic partnership with Amazon Web Services (AWS) to drive a company-wide artificial intelligence transformation. Building on a collaboration initiated in 2017, Amorepacific plans to harness AWS's extensive global infrastructure and comprehensive suite of generative AI services, notably Amazon Bedrock, to infuse AI into various facets of its business, from product development to software engineering and enhancing customer experiences. This deepened partnership is integral to Amorepacific's "Vision 2035" strategy, which targets 15 trillion won in sales and aims to position the company among the top three premium skincare brands globally. A key component of this vision is to increase the overseas portion of total sales to approximately 70%, with AI serving as a catalyst for innovation in both internal working methodologies and external customer engagement. One notable achievement highlighted from the partnership is Amorepacific's AWS-based AI skin diagnosis service. Furthermore, the company has significantly improved software development productivity through Kiro, an AWS AI integrated development environment (IDE). Kiro is credited with substantially reducing repetitive tasks for developers, offering features like automatic document generation and natural language-based code modification. Amorepacific reported an 80% reduction in documentation time and a 100% match rate between system design and actual code implementation using Kiro. The AI system's ability to learn Amorepacific's specific business rules and coding standards allows for a highly customized development environment. Amazon Bedrock is also being utilized to automatically summarize and analyze product reviews from Amorepacific's online shopping platform and other major third-party marketplaces. The company has successfully automated the analysis of approximately 3 million accumulated reviews. By leveraging Amazon Bedrock's access to multiple AI models, including Anthropic's Claude, Amorepacific has established a robust cross-validation quality evaluation system, ensuring comprehensive and reliable insights from customer feedback.